Digital Marketing Specialist

Gap - Philadelphia, PA

Full-time - Mid Level

Philadelphia, PA

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Digital Marketing Specialist at Gap International will be responsible for driving digital marketing initiatives to enhance brand awareness and client engagement. This role involves developing, executing, and assessing marketing strategies aimed at new client acquisition and nurturing existing client relationships. The specialist will leverage data to create impactful marketing touchpoints throughout the marketing funnel, requiring a blend of creativity, analytical skills, and technical expertise.

Responsibilities

• Develop and implement comprehensive digital brand awareness strategies aligned with company objectives
• Partner with business development leaders to execute lead generation and nurturing strategies across all stages of the business development funnel
• Utilize a variety of digital marketing channels, including SEO, SEM, email marketing, content marketing, digital advertising, and social media to attract and engage target audiences
• Manage the MQL process, including lead attribution model
• Manage and execute marketing and sales email campaigns within CRM (Dynamics 365)
• Optimize landing pages, website forms, and conversion paths to improve lead capture and conversion rates
• Monitor, analyze, and report on key performance metrics, such as website traffic, conversion rates, lead quality, and ROI, to track the effectiveness of campaigns
• Generate actionable recommendations based on data insights to drive decision-making and improve marketing outcomes

Requirements

• 6-8 years of marketing experience
• Undergraduate degree required
• Proven experience in digital marketing analytics or a similar role, including experience with multi-touch lead attribution tools
• Demonstrable experience creating, executing and measuring B2B lead generation strategies
• Proficiency in Google Analytics, CRM platforms, and email platforms such as Hubspot, Constant Contact, MailChimp or similar
• Track record in managing SEO, SEM, SMM, and email marketing campaigns
• Strong analytical skills with ability to interpret complex data sets; ability to communicate insights to drive informed decision-making and optimize campaign performance

Benefits

• Purpose-driven work
• An unmatched culture and commitment to ongoing growth and development
• Highly competitive health benefits
• Generous 401k
• Bonus based on company and individual performance
• Tuition reimbursement
• International travel opportunities