ASGN - Minnetonka, MN
posted about 2 months ago
The Digital Marketing Specialist position at Apex Systems Inc is a contract-to-hire role based in Minnetonka, Minnesota. This position is crucial for coordinating and distributing digital communications across the enterprise, specifically for the Marketing and Experience team. The specialist will manage applications that facilitate digital marketing communications for various audiences, acting as a subject matter expert in digital communications. The role requires the individual to inform stakeholders about results and best practices in digital marketing communications. Candidates must be local to Minnesota and willing to work onsite in a hybrid arrangement, which allows for periodic office visits for collaborative work or meetings. In this role, the Digital Marketing Specialist will primarily focus on email marketing distribution, which constitutes about 70% of the responsibilities. This includes managing existing email programs, utilizing tools like Journey Builder and SMS Text (Mobile Connect), creating email messages in Marketing Cloud, and ensuring the distribution of these messages is effective. The specialist will also manage email accounts, content, assets, and schedules to ensure timely and accurate communications. Additionally, 15% of the role involves managing SMS Text communications through the Salesforce Marketing Cloud Mobile Connect application. The specialist will serve as a subject matter expert for SMS Text campaign strategy and development, creating and sending bulk SMS texts to support consumer acquisition and retention efforts, while also providing campaign performance results to stakeholders. The remaining 15% of the role focuses on content proofreading, writing, and editing. The specialist will proofread digital marketing communications content prior to publishing, ensuring proper spelling and grammar, and will edit proposed copy to enhance clarity and effectiveness. This position reports directly to the Manager of Member Experience Operations and is designed for individuals with a strong background in digital marketing communications, particularly in email and SMS distribution.