Digital Marketing Specialist

Identified Talent Solutions - Monterey Park, CA

Full-time

Monterey Park, CA

Administrative and Support Services

About the position

The Digital Marketing Specialist will play a crucial role in enhancing the online presence of a leading e-commerce client focused on Amazon and Shopify platforms. This position is responsible for driving targeted traffic to the company's e-commerce hubs, engaging with influencers, and coordinating video content production to create compelling promotional materials. The specialist will also analyze campaign performance to continuously refine marketing strategies.

Responsibilities

• Develop and execute strategies to funnel targeted online traffic from various digital channels to e-commerce hubs.
• Identify, negotiate, and oversee collaborations with influencers and thought leaders in North America.
• Collaborate with video production teams to create promotional videos aligned with brand identity.
• Strategically distribute and amplify video content across social media and online platforms.
• Monitor and analyze campaign performance metrics and content promotion initiatives.

Requirements

• Proven track record in digital marketing, particularly in SEO, social media management, and content marketing.
• Strong networking skills with successful partnerships with influencers and content creators.
• Creative flair and expertise in content creation, especially in producing and promoting video content.
• Proficiency in data analysis tools to gauge the effectiveness of digital campaigns.
• Exceptional project management skills in a fast-paced environment.
• Outstanding written and verbal communication abilities.