Digital Marketing Specialist

$100,000 - $100,000/Yr

AppleOne - Buena Park, CA

Full-time - Mid Level

Buena Park, CA

Administrative and Support Services

About the position

The Digital Marketing Specialist position is designed for a creative individual who can leverage AI automation to enhance digital marketing strategies. This role focuses on managing and optimizing digital marketing campaigns, particularly in the home improvement sector, and requires a strong understanding of various digital marketing tools and platforms.

Responsibilities

• Manage and optimize digital marketing campaigns, including SEO and social media.
• Set up AI automation for marketing processes.
• Analyze campaign performance and make informed recommendations based on data.
• Collaborate with cross-functional teams to create compelling marketing content.
• Utilize digital marketing tools such as Google Ads, Google Analytics, and Facebook Ads Manager.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, preferably in the home improvement industry.
• Proven experience in managing digital marketing campaigns.
• Proficiency in digital marketing tools such as Google Ads, Google Analytics, and Facebook Ads Manager.
• In-depth knowledge of WordPress and working knowledge of SEMRUSH, Crazy Egg, or other analytical tools.
• Strong written and verbal communication skills.

Nice-to-haves

• Experience in B2B and B2C marketing, especially in the home improvement or window treatment industry.

Benefits

• Major medical, dental, vision insurance.
• 401k retirement plan.
• Statutory sick pay where required.