Digital Marketing Specialist

$50,000 - $60,000/Yr

American Pet Nutrition - Layton, UT

Full-time - Mid Level

Remote - Layton, UT

About the position

The Digital Marketing Specialist at American Pet Nutrition will manage and execute digital marketing initiatives to promote high-quality pet food and treats. This role is crucial in communicating the brand's message to pet owners who prioritize their pets' health and well-being. The ideal candidate will be innovative and analytical, contributing to the company's growth and expansion in the pet food market.

Responsibilities

• Assist in the development and execution of digital marketing strategies that elevate Supreme Source Pet's belief that 'Pets are Family'.
• Own the social media management of all brands, creating and curating engaging content that resonates with the audience.
• Manage email marketing campaigns to inform pet owners about products and the importance of high-quality ingredients.
• Create and optimize blog content that educates pet owners on nutrition and reinforces the brand's expertise.
• Coordinate and manage e-commerce content, ensuring accuracy and consistency in product descriptions and visuals.
• Analyze and report on performance metrics, adjusting strategies to enhance engagement and ROI.
• Collaborate with cross-functional teams to align marketing efforts with business objectives.
• Stay up-to-date with industry trends and best practices in the pet food category.
• Manage SEO Partners to drive strong organic results on brand websites.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field (Preferred).
• Proven experience (1-3 years) in digital marketing, focusing on social media, content creation, and email marketing.
• Strong knowledge of SEO, SEM, and web analytics tools (e.g., Google Analytics, SEMrush).
• Demonstrated initiative and success in achieving business objectives.
• Proven problem-solving and decision-making skills.
• Proficiency in content management systems (CMS) and marketing automation tools.
• Well-developed written, verbal, and presentation communication skills.
• Creative thinker with strong project management skills and attention to detail.

Nice-to-haves

• Experience in the Consumer Packaged Goods (CPG) industry.
• Familiarity with digital marketing trends and best practices.

Benefits

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off