Digital Marketing Specialist

Furniture Finders - Chicago, IL

Full-time - Mid Level

Chicago, IL

Furniture, Home Furnishings, Electronics, and Appliance Retailers

About the position

The Digital Marketing Specialist at Furniture Finders is a dynamic and strategic role focused on enhancing the company's online presence and driving digital sales. This position combines web development expertise with proficiency in SEO and PPC campaigns to attract targeted traffic and promote business growth. The specialist will collaborate with various teams to create and implement effective digital marketing strategies, ensuring alignment with business goals and industry trends.

Responsibilities

• Design, implement, and manage the company's website to ensure user-friendliness and brand alignment.
• Regularly update website content to reflect current offerings and promotions.
• Troubleshoot and resolve website issues for optimal performance.
• Conduct keyword research and implement SEO strategies to boost organic traffic.
• Monitor website performance using analytics tools and provide regular reports.
• Design and implement PPC campaigns tailored for the target audience.
• Monitor and adjust PPC campaign performance to optimize ROI.
• Analyze KPIs to refine PPC strategies and manage budgets efficiently.
• Collaborate with marketing, customer success, and sales teams to produce resonant content.
• Create and oversee digital campaigns across various channels to enhance online visibility.
• Use analytics tools to gauge campaign performance and adjust strategies accordingly.
• Recommend digital marketing strategies based on trends and analytics.

Requirements

• Bachelor's degree in Marketing, Business, Information Technology, or related field.
• 5+ years of proven experience in digital marketing, preferably in the commercial furniture industry.
• Proficiency in web development platforms such as WordPress, Shopify, or Magento.
• Advanced knowledge of SEO tools like Moz, SEMrush, or Ahrefs and Google Ads.
• Familiarity with web design principles, UX/UI design, and content management systems.
• Strong analytical mindset with attention to detail.
• Exceptional communication and collaboration skills.
• Organized with the ability to multi-task and prioritize assignments.

Nice-to-haves

• Experience in the commercial furniture industry.
• Knowledge of additional digital marketing tools and platforms.

Benefits

• Summer hours
• Hybrid work schedule
• Free office snacks
• Bring your dog to work
• Annual employee outings
• Annual community service month and company donation matching