Digital Marketing Specialist

Cedarhurst Senior Living - Saint Louis, MO

Full-time - Mid Level

Saint Louis, MO

About the position

The Digital Marketing Specialist at Cedarhurst Senior Living is responsible for developing and implementing inbound marketing strategies to enhance the online presence and engagement of the company. This role involves collaboration with agency partners, content management, email marketing, and performance reporting, all aimed at driving website traffic and conversions. The specialist will support the Director of Digital Marketing and play a key role in creating a vibrant digital environment that resonates with the target audience.

Responsibilities

• Collaborate with our agency to develop and implement inbound marketing strategies that attract and engage leads.
• Oversee content updates and management on the website, ensuring it is current, accurate, and optimized for search engines.
• Develop and execute email marketing campaigns and automations.
• Create and manage comprehensive content plans, including blog posts, testimonials, assessments, guides, and video content.
• Manage the Cedarhurst YouTube channel and develop engaging video content.
• Identify industry trends and analyze competitor websites to enhance marketing strategies.
• Collaborate with the marketing team to ensure cohesion between website and inbound strategies with paid media and public relations.
• Manage content updates on aggregator websites and Google My Business profiles.
• Set up and report on call tracking phone numbers to analyze marketing effectiveness.
• Use Google Analytics to report on website traffic and conversion rates.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 3+ years of experience in digital marketing, focusing on inbound marketing strategies.
• Proven experience in developing and implementing successful email marketing campaigns.
• Strong understanding of content marketing and SEO best practices.
• Excellent project management and organizational skills.
• Detail-oriented with a keen eye for accuracy.
• Ability to analyze data and derive actionable insights.
• Effective communication and collaboration skills.

Nice-to-haves

• Experience in the senior living or healthcare industry.