Digital Marketing Specialist

Adler Planetarium - Chicago, IL

Full-time - Entry Level

Chicago, IL

Museums, Historical Sites, and Similar Institutions

About the position

The Digital Marketing Specialist at Adler Planetarium is responsible for driving revenue-generating digital marketing strategies. This role involves collaborating with the Digital Marketing Manager to implement effective digital campaigns across various channels, including web, search engines, and email marketing. The specialist will focus on enhancing the Adler brand's visibility, engaging audiences, and increasing ticket sales through data-driven insights and creative content creation.

Responsibilities

• Plan, execute, and manage all aspects of SEO and PPC campaigns on Google and Meta.
• Conduct in-depth SEO audits and implement improvements to enhance search visibility and organic traffic.
• Collaborate with the Digital Marketing Manager and Content Marketing Specialist to identify target audiences and understand their online behavior.
• Assist in growing and maintaining email lists, creating and implementing persuasive email campaigns.
• Monitor and analyze online advertising campaigns to ensure alignment with established strategies and gather insights for KPIs.
• Work with internal system administrators to leverage the CRM system for marketing-specific revenue generation.
• Explore digital revenue generation opportunities and recommend adoption plans.
• Ensure all web content is up-to-date, SEO optimized, and ADA compliant, improving user experience.
• Work with outside partners for monthly web maintenance updates and enhancements.
• Track and report on website analytics, developing plans for continuous improvement in SEO and content optimization.
• Support community engagement strategies by responding to reviews on digital channels.
• Maintain consistent branding standards across all digital platforms.
• Stay updated on emerging technology and trends, providing relevant recommendations.

Requirements

• Proven experience in digital marketing, particularly in SEO, PPC, email, and social media strategies.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication skills to convey the Adler brand's voice and values.
• Experience in creating persuasive content and understanding digital marketing trends and best practices.

Nice-to-haves

• Experience with CRM systems and digital advertising tools.
• Familiarity with SMS marketing and YouTube monetization strategies.

Benefits

• Health insurance coverage
• Paid holidays
• Flexible scheduling
• Professional development opportunities