Jas Forwarding (Netherlands) B.V. - Atlanta, GA
posted about 1 month ago
Full-time
Atlanta, GA
Support Activities for Transportation
About the position
The Digital Marketing Specialist at JAS Forwarding is responsible for implementing, tracking, and optimizing both digital and traditional marketing campaigns. This role involves developing tools and best practices to support marketing execution, reporting on metrics, and providing general marketing support as needed.
Responsibilities
- Implement digital and traditional marketing activities and campaigns
- Maintain and manage the content for the company website
- Create and optimize content (including copy, design, video, and photography) for the company website and social media platforms
- Conduct market research to identify customer trends and competitor offerings
- Identify trends and insights and leverage opportunities within the industry using social and digital tools and channels
- Measure and report on performance for the company website and marketing campaigns
- Brainstorm new and creative growth strategies
- Perform other duties as assigned
Requirements
- Bachelor's degree in Marketing, Digital Media, or a related field
- Minimum of 5 years of experience as a Marketing Specialist or similar role
- Strong verbal, written, and problem-solving skills
- Ability to multitask, prioritize work, and perform under tight deadlines
- Portfolio of previous campaigns
- Proficient with Microsoft Office Suite, Photoshop, Illustrator, InDesign, CRM, and CMS software
- Highly creative with proven experience identifying target audiences and delivering engaging marketing campaigns
- Solid understanding of web metrics (including Google Analytics) and digital analytics, with the ability to generate, analyze, and interpret data
- Working knowledge of HTML and CSS
