Digital Marketing Specialist

thyssenkrupp - Southfield, MI

Full-time - Mid Level

Southfield, MI

251-500 employees

Machinery Manufacturing

About the position

The Digital Marketing Specialist at thyssenkrupp Materials Services is responsible for executing and managing a variety of digital marketing initiatives aimed at enhancing brand presence and driving sales across North America. This hybrid or remote role involves optimizing eCommerce visibility, leveraging marketing automation tools, and collaborating with a team of marketing professionals to achieve business objectives.

Responsibilities

• Lead and manage external marketing projects within your area of responsibility.
• Ensure the timely execution and delivery of marketing initiatives aligned with business objectives.
• Support sustainability and solution selling campaigns with strategic content and digital marketing tactics.
• Manage video projects, including production oversight and content direction.
• Provide marketing support to the Copper and Brass Sales eCommerce website.
• Participate in recurring meetings to support feature ideation, content creation, and digital marketing efforts.
• Maintain frequent communication with the channel manager to ensure cohesive digital strategy execution.
• Develop and manage content for various digital channels, including blogs, corporate websites, and eCommerce platforms.
• Coordinate CMS updates to ensure content is current, accurate, and engaging.
• Collaborate with designers and copywriters to create high-quality marketing materials.
• Develop and implement search engine optimization (SEO) and search engine marketing (SEM) strategies to increase online visibility and drive traffic to our digital properties.
• Support localization strategies for reputation management and SEO.
• Oversee all division-specific activities within Marketo, including lead generation, email marketing, and marketing automation.
• Manage the email marketing preference center to optimize audience engagement and segmentation.
• Implement and direct social media strategies to enhance brand visibility and engagement.
• Create and update line cards, print collateral, presentation templates, and email signature banners to support marketing initiatives.
• Utilize Google Analytics and other tools to track and report on website performance and marketing campaign effectiveness.
• Provide actionable insights to optimize digital marketing strategies and drive continuous improvement.

Requirements

• Bachelors in Marketing, Creative Writing, Communications or a related field; or equivalent experience
• 5+ years of experience and proven track record in B2B digital marketing
• Knowledge of social and digital platforms and optimization strategies
• Website CMS and email marketing experience
• Strong copywriting skills
• Design capable using Adobe Creative Cloud suite with little to no guidance
• Proficiency in SEO (required) and SEM (helpful) practices and tools