Digital Marketing Specialist

$55,000 - $65,000/Yr

Rkl Llp - Lancaster, PA

Full-time - Entry Level

Lancaster, PA

Couriers and Messengers

About the position

The Digital Marketing Specialist is responsible for coordinating and managing various digital marketing campaigns, including SEO, paid ads, email marketing, and social media. This role emphasizes analytics, campaign execution, and optimization strategies, while also ensuring effective data management and user experience best practices.

Responsibilities

• Assist with website management and maintenance to ensure it is up-to-date and optimized for SEO
• Maintain and ensure quality control of HubSpot data on an ongoing basis
• Regularly report on and present digital analytics using platforms such as GA4, Google Ads, Looker, and HubSpot
• Assist with social media campaigns in coordination with creative and communications resources
• Develop campaigns and generate reporting in HubSpot to drive marketing-led initiatives
• Manage email list hygiene and data management to improve deliverability
• Assist with the creation of email campaigns and automation
• Implement paid digital marketing campaigns based on marketing plans
• Develop and maintain relationships with internal key contacts, stakeholders, and influencers
• Provide insights and recommendations for continuous improvement based on data-driven analysis
• Stay up to date on industry trends and emerging brand and marketing strategies
• Ensure brand consistency across all communication channels and materials
• Perform other duties as assigned

Requirements

• Bachelor's degree in Marketing, Communications, or related major
• 2+ years of experience in Digital Marketing
• Proficiency in marketing platforms including HubSpot, Google, WordPress, and project management platforms such as Asana or Monday.com
• Experience with social media content creation, ads, and analytics
• Proficiency and understanding of SEO fundamentals
• Proficiency with Microsoft Word, Excel, and Outlook
• Excellent organization skills and strong attention to detail
• Ability to lead and mentor junior team members
• Strong communication skills, written and verbal
• Strong interpersonal and problem-solving skills
• Ability to work autonomously under pressure and manage multiple priorities

Nice-to-haves

• Experience with analytics tools like GA4 and Looker
• Familiarity with email marketing automation tools
• Knowledge of current digital marketing trends

Benefits

• Medical, dental, and vision insurance
• Life insurance
• Flexible spending accounts for medical and dependent care expenses
• Short-term and long-term disability
• Competitive paid time off
• 401(k) with employer match
• Profit-sharing