Digital Marketing Specialist

$55,000 - $65,000/Yr

Roto-Rooter Service - Columbia, TN

Full-time - Entry Level

Columbia, TN

Specialty Trade Contractors

About the position

Roto-Rooter is seeking a proactive and dependable full-time SEO and Content Marketing Specialist to enhance its online presence, improve search engine rankings, and drive organic traffic to its website. This role involves performing keyword research, optimizing website content, managing local SEO efforts, and collaborating with content creators to produce high-quality, optimized content. The position requires staying updated on industry trends and providing actionable insights based on performance metrics.

Responsibilities

• Perform in-depth keyword research and analysis to identify relevant search terms and prioritize target keywords.
• Optimize website content to enhance search engine visibility and ensure a seamless user experience.
• Collaborate with content creators to produce high-quality, optimized blog posts and articles.
• Implement strategies to acquire high-quality backlinks and manage local SEO efforts.
• Conduct regular website audits to identify and resolve technical SEO issues.
• Collaborate with web developers to implement SEO best practices.
• Monitor performance using tools like Google Analytics and Google Search Console.
• Generate reports tracking key metrics such as organic traffic and keyword rankings, providing actionable insights for continuous improvement.
• Stay updated on industry trends and SEO developments to ensure strategies remain effective.

Requirements

• Experience as an SEO specialist or in a similar role, preferably in the plumbing or home services industry.
• In-depth knowledge of SEO best practices, including on-page optimization, link building, and local SEO.
• Excellent analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Detail-oriented and organized, with the ability to manage multiple projects and priorities simultaneously.
• A bachelor's degree in marketing, communications, or a related field is preferred.

Benefits

• Opportunities for advancement
• Paid time off
• Paid training