Digital Marketing Specialist

$55,000 - $75,000/Yr

Linnihan Foy Advertising - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

11-50 employees

Professional, Scientific, and Technical Services

About the position

Linnihan Foy is seeking a skilled and results-driven Digital Marketing Specialist to join our growing digital team. The Digital Marketing Specialist will be responsible for campaign management across pay-per-click advertising platforms, which includes campaign creation, strategic approach, performance analysis, optimization, reporting, and forecasting. This role requires collaboration with a cross-functional team to deliver against predetermined goals and report on performance to internal teams and clients.

Responsibilities

• Strategy, planning, implementation and ongoing management of organic and paid search engine and paid social marketing for all major digital platforms
• Keyword research and analysis
• Monitor, optimize, and troubleshoot campaigns to optimize performance and meet or exceed goals
• Conduct analysis that results in actionable insights and data-driven recommendations
• Manage large monthly budgets across channels and campaigns and provide recommendations to clients for future programs and investments
• Identify, communicate, and act on opportunities and risks proactively
• Ensure campaigns follow industry and agency best practices
• Report and present performance and recommendations to clients
• Collaborate across teams to test and optimize targeting, creative assets and messaging to improve ROI

Requirements

• Three to five years SEM experience with AdWords, Programmatic and Paid Social Platforms
• Experience with both B2B and B2C PPC strategy and management
• Experience with managing advertising budgets of at least $10k/month
• Ability to analyze and interpret marketing data/KPIs and evaluate paid media performance
• Ability to collaborate well with a cross-functional team and communicate performance effectively with clients
• Knowledge of digital advertising industry, including current trends and best practices
• Strong organizational skills and attention to detail
• Ability to work in a fast-paced and competitive, yet fun environment while managing competing priorities and meeting strict deadlines
• Excellent verbal, written and client presentation skills

Nice-to-haves

• Past experience managing paid digital campaigns in the automotive industry a plus
• Sense of humor (a must)

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance