Eagle Rock Properties - Plainview, NY
posted 3 months ago
Eagle Rock Properties, headquartered in New York, is a full-service real estate firm offering investment management, property management, and construction management services. With a team of over 275 professionals, we specialize in rental apartment communities across the Northeast and Mid-Atlantic regions of the United States. Under the leadership of our executives, who have owned and managed properties for more than 30 years, Eagle Rock Properties has emerged as a pioneering force in the industry. We are seeking a talented and driven Digital Marketing Specialist to join our dynamic team in Plainview, NY. The ideal candidate will be a savvy digital trendsetter who thrives on innovation and is passionate about crafting compelling marketing campaigns that resonate with diverse audiences. As a Digital Marketing Specialist, you will be responsible for developing and implementing effective search engine optimization (SEO) strategies. You will measure the performance of digital marketing efforts using a variety of web analytics tools such as Google Analytics and WebTrends. Collaboration with the marketing team will be essential as you guide A/B testing and conversion optimization. You will also craft and execute email marketing campaigns that drive engagement and generate leads. Additionally, you will assist with the strategic development for SEO campaigns, starting from kick-off and extending through post-launch and analysis stages. Your role will also involve preparing website technical audits to identify areas of concern from an SEO perspective and managing the relationship with our website consultant to ensure website content is up-to-date and accurate. Reporting on the performance of all digital marketing campaigns will be a key part of your responsibilities, as well as monitoring competitors' and industry-based digital marketing activities to identify opportunities for improvement. Staying up-to-date with the latest trends and best practices in digital marketing and implementing innovative strategies to enhance performance will be crucial to your success in this role.