Academics West - New York, NY
posted about 2 months ago
The Digital Marketing Specialist at Academics West will play a crucial role in enhancing the institution's communications and branding strategies. This position involves collaborating with various departments to develop and implement a unified marketing plan that encompasses social media, website management, print materials, and outreach efforts to engage stakeholders and attract new students. The ideal candidate will be a strategic thinker with a creative flair, capable of managing both large-scale projects and smaller tasks to achieve marketing goals. Reporting directly to the Chief Strategy and Development Officer, the specialist will be responsible for executing a range of marketing initiatives aimed at increasing brand recognition and website traffic. Key responsibilities include drafting and pitching social media content, executing email and SMS campaigns, and assisting in the creation of presentations for school leadership. The specialist will also oversee website updates, manage social media channels, and maintain the organization's brand identity across all public-facing materials. Additionally, the role requires collaboration with various departments to support communication needs and the execution of SEO strategies to enhance online visibility. The specialist will analyze key performance indicators to assess the effectiveness of marketing initiatives and make data-driven adjustments to optimize campaign performance. The position requires a proactive individual who stays updated with the latest digital marketing trends and is willing to implement innovative strategies. The specialist will also be involved in capturing and editing photography and videography for marketing purposes, as well as providing design assistance for various marketing materials. This hybrid role offers flexibility in work arrangements, with the expectation of occasional evening or weekend work around major events.