Digital Marketing Specialist

$79,040 - $79,040/Yr

ManpowerGroup - Boston, MA

posted 3 months ago

Full-time
Boston, MA
5,001-10,000 employees
Administrative and Support Services

About the position

Our client, a top leader in education, is seeking a Digital Marketing Specialist to join their team. As a Digital Marketing Specialist, you will be part of the marketing team supporting the advertising efforts. The ideal candidate will be able to manage multiple email marketing platforms, enjoy working with people, and possess strong problem-solving skills that align with the organization's goals. In this role, you will support the development and execution of digital marketing campaigns, conduct market research and competitor analysis, and manage and optimize email marketing campaigns. You will also provide technical support for email marketing platforms and analyze campaign performance to provide actionable recommendations. The Digital Marketing Specialist will play a crucial role in enhancing the company's digital presence and driving engagement through effective marketing strategies. You will collaborate with various teams to ensure that marketing initiatives are aligned with the overall business objectives. This position requires a proactive approach to identifying opportunities for improvement and innovation in digital marketing practices. The successful candidate will thrive in a fast-paced environment and be committed to delivering high-quality results that contribute to the company's success.

Responsibilities

  • Support the development and execution of digital marketing campaigns.
  • Conduct market research and competitor analysis.
  • Manage and optimize email marketing campaigns.
  • Provide technical support for email marketing platforms.
  • Analyze campaign performance and provide recommendations.

Requirements

  • Proven experience in digital marketing, including email marketing.
  • Proficiency in email marketing platforms (Salesforce Marketing Cloud preferred).
  • Strong analytical skills and attention to detail.
  • Excellent communication and interpersonal skills.
  • Bachelor's degree preferred.

Benefits

  • Health Insurance
  • 401K Plan
  • Dental Insurance
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