DIGITAL MARKETING SPECIALIST

Williamson Medical Center - Franklin, TN

Full-time - Entry Level

Franklin, TN

501-1,000 employees

Hospitals

About the position

The Digital Marketing Specialist at Williamson Medical Center is responsible for developing and implementing marketing strategies to enhance the visibility and engagement of the healthcare system. This role focuses on promoting the services offered by Williamson Health, including its hospital and various medical group locations, while ensuring alignment with the organization's values of compassion and community service.

Responsibilities

• Develop and execute digital marketing campaigns across various platforms.
• Monitor and analyze the performance of marketing campaigns and adjust strategies as needed.
• Collaborate with internal teams to create engaging content that reflects the organization's mission and values.
• Manage social media accounts and engage with the community online.
• Assist in the development of marketing materials and promotional content.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Strong understanding of digital marketing principles and best practices.
• Excellent written and verbal communication skills.
• Ability to analyze data and generate reports on marketing performance.

Nice-to-haves

• Experience with SEO and SEM strategies.
• Familiarity with graphic design tools such as Adobe Creative Suite.
• Knowledge of healthcare marketing trends.

Benefits

• Health insurance
• Dental insurance
• Flexible spending account
• Tuition reimbursement
• Paid time off
• Vision insurance
• Employee discount