Digital Marketing Specialist

3C Company - Fishers, IN

Full-time

Fishers, IN

Heavy and Civil Engineering Construction

About the position

The Digital Marketing Specialist will focus on researching and analyzing market trends to develop data-driven strategies aimed at enhancing brand visibility and driving growth. This role involves managing SEO, blog content, and digital advertising campaigns while utilizing analytics tools to track performance and deliver actionable insights.

Responsibilities

• Conduct comprehensive research on market trends, customer behavior, and competitor strategies.
• Perform SEO audits and implement strategies to enhance search engine rankings and organic traffic.
• Plan, write, and optimize blog content and other digital assets.
• Analyze key performance metrics from Google Analytics, social media platforms, and advertising campaigns to identify areas for improvement.
• Test, optimize, and report on digital marketing campaigns, focusing on conversions, website traffic, and engagement rates.
• Translate complex data sets into easy-to-understand reports, including graphs, tables, and actionable recommendations.
• Track and measure the ROI of online advertising campaigns across platforms, ensuring optimal performance.
• Collaborate with cross-functional teams to develop and execute innovative marketing campaigns.
• Keep up-to-date with digital marketing trends, tools, and best practices.

Requirements

• Proven experience in digital marketing with a strong focus on market research and SEO.
• Hands-on experience with Google Analytics, Google Ads, and other media advertising platforms.
• Excellent analytical skills, with the ability to interpret complex data and translate insights into actionable recommendations.
• Strong writing skills with experience in creating engaging blog content.
• Familiarity with industry trends and regulatory requirements.
• Ability to work both independently and collaboratively within a team.
• Strong communication and presentation skills.