Digital Marketing Specialist

$37,440 - $45,760/Yr

Alaska Premier Auctions And Appraisals - Anchorage, AK

Full-time - Entry Level

Anchorage, AK

Administrative and Support Services

About the position

The Digital Marketing Specialist at Alaska Premier Auctions and Appraisals LLC is responsible for collaborating with the Marketing Manager to enhance the company's advertising and marketing efforts. This role involves creating and producing engaging photo and video content for social media, maintaining a consistent brand voice, and developing strategies to increase brand awareness and customer engagement.

Responsibilities

• Create content in various formats by interacting with team members, buyers, sellers, inventory for sale, vendors, and other networking connections.
• Video production and editing to ensure videos are optimized on different social media platforms, websites, and email.
• Collaboration in developing marketing and sales campaigns, and analyzing performance data to optimize strategies for better results.
• Work with the marketing team to ensure social media, calendars, and metrics are captured and sent to the Marketing Manager.
• Design social media posts to sustain readers' curiosity and create buzz around new auctions.
• Integrate marketing and sales objectives by planning, developing, implementing, evaluating advertisements, and participating in presentations and trade shows.
• Identifies marketing opportunities by understanding consumer requirements.
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities, as well as holidays, special events, and anniversaries.
• Suggest new ways to attract prospective customers, promotions, competitions, and campaigns.
• Develop and maintain an optimal posting schedule, considering web traffic and customer engagement metrics.

Requirements

• Demonstrate ability to navigate programs like Photoshop, Adobe Premier, and CapCut.
• Proven experience in video production, editing, and social media content creation.
• Demonstrate knowledge of Meta products including Facebook, Instagram, and Meta Ads.
• Ability to use other social media platforms like YouTube, TikTok, LinkedIn, etc.
• Have excellent knowledge of marketing computer software, Dropbox, and online applications (CRM tools, Online analytics, Google AdWords, etc.).
• Proven experience in marketing & social media.
• Strong interpersonal communication, multi-tasking, people skills, and adherence to deadlines.
• Good understanding of marketing principles with strong interpersonal skills.
• Well-organized with a customer-oriented approach.
• Good knowledge of market research techniques and databases.
• BS/BA in Marketing, Business, Public Relations, or relevant fields is preferred, but optional.
• Excellent organizational skills with the ability to confidentially process and maintain data with attention to detail.
• Ability to maintain a positive, supportive, solution-focused attitude.

Nice-to-haves

• Proficiency with online marketing and social media strategy.
• Proven success in designing interactive applications and networking platforms.
• Proficiency in MS Office and Google Workspace Applications.
• Valid Alaska Driver's license.
• Ability to pass a background and reference check.

Benefits

• 401(k)
• 401(k) matching
• Employee Assistance Program
• Employee Discount
• Paid Time Off
• Paid Holidays
• Professional Development Assistance
• Referral Program
• Non-Employer Funded and Voluntary Supplemental Health Benefits