Rvnahealth - Ridgefield, CT
posted about 2 months ago
RVNAhealth is seeking a creative and versatile Digital Marketing Specialist to join our dynamic team. This role is pivotal in managing our social media presence, graphic design, and event support, ensuring that our brand is consistently represented across all digital platforms. The ideal candidate will possess a strong background in content creation, digital advertising, and graphic design, and will be a collaborative team player capable of managing multiple projects effectively. In this position, you will be responsible for creating, designing, and scheduling daily and weekly social media content across various platforms. You will collaborate with different departments to develop content strategies, capture photos and videos for content creation, and plan and execute social media campaigns. Additionally, you will edit images and videos to ensure high-quality content that aligns with our brand's standards. The role also involves designing graphics for social media ads on platforms like Facebook and Instagram, tracking ad performance, testing new strategies, and optimizing based on results. You will create and update promotional materials such as flyers, postcards, brochures, and newsletters, and assist in event setup and promotional material creation for various events. A solid understanding of Google Ads and analytics is essential for this role, as you will be expected to analyze ad performance and make data-driven decisions to enhance our marketing efforts.