Digital Marketing Specialist

$50,000 - $75,000/Yr

Lee Hecht Harrison - Dallas, TX

Full-time

Dallas, TX

Administrative and Support Services

About the position

The Digital Marketing Specialist will be responsible for creating and managing digital marketing campaigns across various channels, including social media, search engines, email, and mobile platforms. This role requires a blend of creativity and analytical skills, along with a strong understanding of current digital marketing trends and tools. The specialist will also optimize web content for search engines and utilize analytics to monitor campaign performance, ensuring effective communication of marketing objectives within the company.

Responsibilities

• Create and oversee digital marketing campaigns across various channels such as social media, search engines, email, and mobile platforms
• Optimize web content for search engines to improve visibility and ranking
• Utilize analytics tools to monitor, adjust, and report on campaign performance
• Create engaging content for different platforms to attract and retain customers
• Manage online brand and product campaigns to raise brand awareness
• Stay up-to-date with emerging technologies and digital marketing trends to incorporate these into marketing strategies
• Maintain effective internal communications to ensure that all relevant company functions are informed of marketing objectives

Requirements

• Previous experience in Digital Marketing
• Proficiency with digital marketing tools and platforms such as Google Analytics, Google AdWords, SEO tools, and content management systems
• Bachelor's degree in marketing, communications, or business is required
• Knowledge of SEO practices, social media marketing, email marketing, and content creation is required
• Must reside in the Dallas metro area

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401K
• Paid Time Off (PTO)