Digital Marketing Specialist

$40,000 - $50,000/Yr

And Global Sales Corporation - Tampa, FL

Full-time - Mid Level

Tampa, FL

Merchant Wholesalers, Nondurable Goods

About the position

We are seeking a seasoned and innovative Digital Marketing Specialist to join our dynamic and expanding team. This role involves collaborating closely with leadership to craft Google ad campaigns, enhance our website, and implement various marketing strategies aimed at boosting revenue. The specialist will drive brand awareness through a mix of traditional and modern media campaigns, contributing to the growth of our presence and impact.

Responsibilities

• Enhance, monitor and maintain company website
• Publish digital marketing content across all media outlets
• Create and implement email marketing campaigns
• Monitor social media and Google Analytics
• Optimize paid advertising campaigns
• Report on the growth and analytics of all marketing efforts
• Scale campaigns to maximize ROI
• Monitor marketing budget and make recommendations on how to optimize resources
• Conduct market research to inform campaigns

Requirements

• Bachelor's degree in marketing
• Minimum 5 years' experience as marketing specialist or manager preferred
• Proficient in analytics and market testing
• Experience in website design and content development
• Experience with LinkedIn, YouTube, Facebook/Instagram Advertising, WordPress, Constant Contact, Google Ads, Google Analytics
• Ability to create and edit video content preferred
• Stellar written and oral communication skills required
• Excellent time management skills

Nice-to-haves

• Experience in digital marketing (2 years preferred)
• Experience with Google Ads (2 years preferred)
• Experience with WordPress (2 years preferred)
• Experience in website design (2 years preferred)
• Experience in developing SEO/SEM data reports (2 years preferred)
• Experience in paid ad marketing (2 years preferred)

Benefits

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance