Digital Marketing Specialist

$60,000 - $70,000/Yr

Global It Resources - Fort Lauderdale, FL

Full-time - Entry Level

Fort Lauderdale, FL

About the position

The Digital Marketing Specialist is responsible for planning, executing, and analyzing digital advertising campaigns and webinar programs aimed at driving lead generation and enhancing brand awareness for the company's financial products and services. This role requires a strong analytical mindset and creativity to develop engaging content, and it is an onsite position located in Fort Lauderdale, FL.

Responsibilities

• Develop and implement digital advertising strategies across platforms like Google Ads and social media.
• Create compelling ad copy, designs, and landing pages to drive click-throughs and conversions.
• Continuously optimize ad campaigns based on performance data to maximize ROI.
• Conduct keyword research, A/B testing, audience targeting, and bid management.
• Track and report on digital ad metrics like impressions, clicks, costs, conversions, and return on ad spend.
• Plan and execute a strategic webinar program to educate prospects and generate qualified leads.
• Identify relevant topics, source internal and external speakers, and develop webinar content.
• Oversee webinar promotion through email, ads, social media, and other channels.
• Manage webinar hosting platform, registration process, live delivery, and post-event follow up.
• Analyze webinar metrics like registrations, attendance, engagement, lead capture, and sales pipeline impact.
• Collaborate with marketing, sales, and product teams on campaign planning and lead management.
• Stay up-to-date on digital marketing trends, tools, and best practices.
• Manage digital advertising and webinar budgets efficiently.
• Provide regular reporting and insights to demonstrate marketing ROI.

Requirements

• Must be able to work for any US employer without sponsorship.
• 3-5 years of experience in digital marketing, paid media, webinar/event marketing.
• Strong analytical skills and data-driven mindset.
• Excellent project management and multitasking abilities.
• Creativity for developing engaging ad copy and content.
• Proficiency with tools like Google Ads, social media ads, marketing automation, webinar platforms.
• Basic knowledge of financial products/services is a plus.

Nice-to-haves

• Marketing for financial services industry: 1 year (Preferred)
• Optimize ad campaigns to maximize ROI: 1 year (Preferred)
• Digital Ads: 1 year (Preferred)
• Webinars: 1 year (Preferred)
• Ad copy & content: 1 year (Preferred)
• Social Media & Google Ads: 1 year (Preferred)
• Financial products/services: 1 year (Preferred)

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance