Robert Half - Washington, DC
posted 3 months ago
We are seeking a dynamic and results-oriented Digital Marketing Specialist to join our client's team. The ideal candidate will be a data-driven individual with a passion for creating and executing innovative digital marketing campaigns. This role involves developing and implementing comprehensive digital marketing strategies that align with business objectives. The Digital Marketing Specialist will manage and optimize online marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and display advertising. In addition to campaign management, the specialist will conduct market research and competitor analysis to identify opportunities and optimize campaigns effectively. Creating engaging content for various digital platforms, such as websites, blogs, and social media, is also a key responsibility. The role requires utilizing analytics tools to measure and analyze campaign performance, providing insights for optimization. Staying up-to-date with the latest digital marketing trends and technologies is essential to ensure the strategies remain effective and innovative.