Optimum Human Resources Limited - Albuquerque, NM
posted about 2 months ago
The Digital Marketing Specialist will develop and lead comprehensive marketing campaigns that align with SEO and the full digital roadmap for both onsite and offsite efforts by collaborating with internal teams to manage full digital marketing campaigns. This role requires working from concept to completion, ensuring that all marketing initiatives contribute to the goals of the Marketing + Sales team. The ideal candidate will possess excellent time management and communication skills, actively contributing to the overall success of the team. In this position, the specialist will manage business listings and descriptions of services, generate frequent posts and videos, schedule campaigns, and evaluate the success of these campaigns while adhering to monthly budget guidelines. Responsibilities include managing all online business listings, updating content, and ensuring accuracy across all platforms. The specialist will also be responsible for driving content marketing and link building strategies that align with best SEO practices, identifying underperforming initiatives, and implementing corrective actions to improve metrics such as cost per click and conversion rates. The role involves performing content audits, gap analysis, and keyword research to identify content opportunities and enhance SEO performance. The specialist will utilize various internal and external tools for analysis and reporting, compiling monthly reports and quarterly business reviews. Coordination with cross-functional teams, including marketing, operations, IT, and finance, is essential to ensure seamless project execution and alignment with stakeholders. The specialist will lead and monitor project progress, providing regular updates to senior management and stakeholders, while also managing resources and timelines to ensure successful project outcomes. Outstanding customer service to both internal and external audiences is a key expectation of this role, along with delivering revenue-based projects and events on budget while maintaining high standards of hospitality and service.