Applied ABC Florida - Hollywood, FL

posted about 2 months ago

Full-time
Hollywood, FL

About the position

Applied ABC is seeking a Multimedia Marketing Specialist to enhance our marketing and communication efforts. This role is pivotal in creating and designing content that ensures a cohesive and visually appealing brand presence across all digital platforms. The ideal candidate will be adept at both writing and graphic design, producing engaging digital content for various channels including social media, websites, newsletters, and more. The Multimedia Marketing Specialist will be responsible for developing creative and persuasive copy for digital promotional programs, as well as designing eye-catching graphics for social media posts, e-newsletters, website content, banners, brochures, tradeshow materials, and direct customer communications. In addition to content creation, the specialist will build and maintain a content calendar for social media platforms, ensuring a consistent posting schedule that aligns with our marketing strategy. They will also manage the exposure and performance analysis for social media, websites, newsletters, and other digital campaigns, providing insights to optimize our marketing efforts. This position requires a blend of creativity, technical skills, and analytical thinking to effectively communicate our mission and engage our audience.

Responsibilities

  • Develop creative, powerful, and persuasive copy for digital and electronic promotional programs.
  • Design visually appealing graphics for social media posts, e-newsletters, website content, banners, brochures, tradeshow materials, and direct customer communications.
  • Build and maintain a content calendar for social media platforms, ensuring a consistent posting schedule.
  • Manage exposure and performance analysis for social media, website, newsletters, and other digital campaigns.

Requirements

  • Proven graphic designing experience (3+ years)
  • A strong portfolio of graphics (print and web)
  • Familiarity with design software (such as InDesign, Illustrator, Photoshop or Canva)
  • A keen eye for aesthetics and details
  • Excellent communication skills
  • Ability to work methodically and meet deadlines

Nice-to-haves

  • Degree in Graphic Design, Fine Arts, Marketing, or related field is a plus.
  • Familiarity with SEO best practice
  • Knowledge of HTML/CSS basics.
  • Experience with WordPress
  • Experience with video editing and animation software

Benefits

  • 401(k)
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Paid time off
  • Professional development assistance
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