Robert Half - Jacksonville, FL
posted 3 months ago
We are looking for a Digital Marketing Specialist to join our team in the dentistry industry, based in Jacksonville, Florida. The role involves developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. This position is crucial for enhancing our online presence and driving customer engagement through innovative marketing strategies. The ideal candidate will have a strong background in digital marketing and a passion for the dentistry field, enabling them to effectively communicate our brand's message and values to our target audience. In this role, you will be responsible for planning and executing all aspects of our digital marketing efforts, including SEO/SEM, marketing database management, email marketing, social media engagement, and display advertising campaigns. You will design, build, and maintain our social media presence to increase brand awareness and engagement. Additionally, you will measure and report the performance of all digital marketing campaigns, assessing them against established goals such as ROI and KPIs. Your analytical skills will be essential in identifying trends and insights, optimizing spend and performance based on these insights, and brainstorming new and creative growth strategies to enhance customer engagement and improve the customer journey. Collaboration is key in this role, as you will work closely with internal teams to create landing pages and optimize the user experience. You will also collaborate with agencies and other vendor partners to increase campaign effectiveness. Staying ahead of the curve is important, so you will evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate. Your proficiency in various tools and platforms, including Adobe Creative Cloud, Content Management Systems (CMS), CRM, and Google Tag Manager, will be vital in executing your responsibilities effectively.