Digital Marketing Specialist

$30,000 - $60,000/Yr

Insite Marketing Source - Bedford, NY

Full-time - Mid Level

Bedford, NY

About the position

The Digital Marketing Specialist will be a key player in a newly launched full-service marketing agency in Westchester, NY. This role focuses on developing and managing digital marketing campaigns for small businesses, utilizing expertise in Google Ads, SEO/SEM, and social media to drive traffic and generate leads. The position offers an opportunity to shape the agency's future while working collaboratively with a supportive team.

Responsibilities

• Develop and manage comprehensive digital marketing campaigns for small businesses.
• Oversee and collaborate with outsourced vendors specializing in specific areas.
• Stay up-to-date on the latest digital marketing trends and technologies.
• Analyze campaign performance and recommend data-driven strategies.
• Build strong relationships with clients and ensure their satisfaction.

Requirements

• 3+ years of experience in digital marketing.
• Proven expertise in Google Ads, SEO/SEM, and Social Media.
• Excellent communication and presentation skills.
• A strong understanding of data analysis and reporting.
• A Bachelor's degree in Marketing or related field.

Nice-to-haves

• Proficiency in Google Ads, SEO, and analytics tools.
• Experience in digital marketing and content creation.
• Knowledge of HTML, CSS, and WordPress.
• Familiarity with social media marketing and performance metrics.

Benefits

• Flexible schedule