Digital Marketing Specialist

$72,800 - $93,600/Yr

State of Michigan - Lansing, MI

Full-time - Entry Level

Lansing, MI

Justice, Public Order, and Safety Activities

About the position

The Digital Marketing Specialist at the State of Michigan's Department of Treasury is responsible for managing the web presence of the Office of Postsecondary Financial Planning (OPFP). This role involves overseeing various web pages related to financial programs, ensuring efficient data management, and supporting the Bureau's objectives. The Specialist plays a crucial role in enhancing stakeholders' access to information necessary for financial planning for postsecondary education, while also ensuring compliance with relevant regulations.

Responsibilities

• Manage all aspects of OPFP's web pages and related outlets.
• Research, analyze, and report on web content and marketing strategies.
• Ensure compliance with the Americans with Disabilities Act (ADA).
• Assist Division Directors in achieving goals and objectives.
• Oversee the secure collection, storage, and processing of data for Bureau programs.

Requirements

• Possession of a bachelor's degree in any major.
• Four years of professional experience, including two years at the experienced (P11) level or one year at the advanced (12) level.

Benefits

• Competitive hourly pay ranging from $35 to $45.
• Full-time employment with a veteran focus.