Digital Marketing Specialist

$40,000 - $50,000/Yr

Unclassified - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

About the position

We are seeking a highly skilled and experienced Digital Marketing Specialist to lead our digital marketing efforts and drive successful outcomes for COLAB clients. This role requires expertise in both SEO and PPC strategies, with the ability to oversee and execute both SEO and PPC campaigns while contributing to strategic planning and optimization. The Digital Marketing Specialist will be responsible for ensuring alignment with client objectives and performance targets, taking ownership of and providing strategic direction for client SEO and PPC campaigns, and driving ongoing optimization efforts to meet campaign objectives. In this position, you will conduct SEO audits to identify technical issues, perform keyword research and mapping, and develop metadata and on-page revisions based on performance targets and client objectives. You will also manage and optimize PPC campaigns, including keyword research, ad creation, bid management, and performance analysis. Daily use of reporting, analytics, and trend tools will be essential to monitor and analyze campaign performance. Additionally, you will assist account managers with client communications, providing insights and recommendations for both SEO and PPC strategies to develop and deliver clear strategic visions. Collaboration with the Content team and other subject matter experts will be key to creating and optimizing SEO-driven and PPC content deliverables, including guides, shareable assets, core pages, and ads. You will contribute to the development and refinement of departmental processes and deliverables, while also developing and enhancing your ability to convey insights and recommendations through data and reporting. Building confidence and expertise in client interactions and internal collaboration, while sharing industry knowledge with team members, will be crucial. A commitment to personal and professional development, actively seeking to utilize strengths and grow in the role, is expected. You will also address complex problems requiring in-depth analysis and evaluation of various factors.

Responsibilities

• Lead and direct client SEO and PPC campaigns with support from the team.
• Ensure alignment with client objectives and performance targets.
• Take ownership of and provide strategic direction for client SEO and PPC campaigns, driving ongoing optimization efforts to meet campaign objectives.
• Conduct SEO audits to identify technical issues, perform keyword research and mapping, and develop metadata and on-page revisions based on performance targets and client objectives.
• Manage and optimize PPC campaigns, including keyword research, ad creation, bid management, and performance analysis.
• Use reporting, analytics, and trend tools daily to monitor and analyze campaign performance.
• Assist account managers with client communications, providing insights and recommendations for both SEO and PPC strategies to develop and deliver clear strategic visions.
• Collaborate with the Content team and other subject matter experts to create and optimize SEO-driven and PPC content deliverables, including guides, shareable assets, core pages, and ads.
• Contribute to the development and refinement of departmental processes and deliverables.
• Develop and enhance your ability to convey insights and recommendations through data and reporting.
• Build confidence and expertise in client interactions and internal collaboration, while sharing industry knowledge with team members.
• Commit to personal and professional development, actively seeking to utilize strengths and grow in the role.
• Address complex problems requiring in-depth analysis and evaluation of various factors.

Requirements

• 3-5 years of experience in digital marketing, with proven experience in managing SEO and PPC strategies for clients.
• Proficiency with analytical tools such as Google Analytics, Ahrefs, Google Data Studio, SEMRush, Google Search Console, and PPC management tools.
• Demonstrated success in developing and executing effective SEO and PPC campaigns.
• Strong passion for digital marketing with a commitment to continuous learning and implementing feedback.
• Excellent organizational abilities, attention to detail, and project management skills.
• Strong verbal and written communication skills, with experience presenting to clients and working with stakeholders of varying knowledge levels.
• Strong client and team leadership qualities, with the ability to contribute to thought leadership on digital marketing topics.
• Ability to educate and share industry knowledge with less experienced team members.
• Ability to remain agile and collaborative in a constantly evolving work environment.

Nice-to-haves

• Agency experience is a plus.

Benefits

• 401(k)
• Paid time off