Robert Half - Southfield, MI
posted about 2 months ago
Robert Half is seeking a results-driven Digital Marketing Specialist for a long-term employment opportunity in Southfield, Michigan. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive customer engagement. This role requires a proactive approach to creating and managing digital marketing campaigns that resonate with target audiences and achieve measurable results. You will work closely with cross-functional teams to ensure alignment of marketing efforts with overall business objectives. In this position, you will plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising. You will monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates. Conducting market research and competitor analysis will be essential to identify digital marketing trends and opportunities that can be leveraged to enhance campaign effectiveness. Additionally, you will be responsible for tracking and reporting on key metrics to measure the success of digital marketing initiatives. Your insights will help shape future marketing strategies and ensure that the company remains competitive in the digital landscape. This role is ideal for someone who thrives in a fast-paced and collaborative environment and is passionate about leveraging digital marketing to drive business success.