Luis Palau Association - Beaverton, OR
posted 3 months ago
At the Luis Palau Association, we are on a mission to joyfully proclaim the Good News of Jesus, and we invite you to join our brilliant team of creatives in sharing this hope. The Digital Marketing Specialist will play a crucial role in managing our digital technology and communications platforms. This position is integral to our Communications Team, where you will be responsible for disseminating messages across various digital channels and maximizing their effectiveness. Your work will encompass a range of ministry objectives, including fundraising, event promotion, and direct digital evangelism, ultimately aiming to reach millions with innovative Gospel approaches. In this role, you will be tasked with researching advertising trends and generating strategies for growth. Under the guidance of the Director of Digital Technologies, you will manage ad campaigns on platforms such as Meta, TikTok, and Google Ads. You will also publish digital marketing content across social media, websites, and email/SMS channels, while monitoring engagement through social media and Google Analytics. Your analytical skills will be essential in measuring and optimizing digital traffic and engagement, as well as brainstorming and implementing experiments and conversion tests. Additionally, you will assist in utilizing AI technologies to translate Gospel-oriented marketing funnels into new languages, thereby expanding our reach. Collaboration with content creators will be key to refining our messaging and improving engagement. You will also support the operations of our daily Hope with God radio program and its digital distribution channels. This position is hybrid, requiring at least three in-office days in Beaverton, Oregon, with the possibility of fully remote options for candidates outside the Portland area, along with occasional travel to headquarters.