Digital Marketing Specialist

Foundations Worldwide - Richfield, OH

Full-time - Entry Level

Richfield, OH

Furniture and Related Product Manufacturing

About the position

Foundations Worldwide, Inc. is seeking a Digital Marketing Specialist to enhance its consumer brands through strategic digital marketing initiatives. This role focuses on managing various aspects of digital marketing, including website publishing, social media, email marketing, content strategy, and SEO, while reporting directly to the VP of Marketing. The ideal candidate will possess a creative mindset, strong attention to detail, and excellent communication skills, contributing to the company's growth in the eCommerce space.

Responsibilities

• Manage strategic marketing campaigns from ideation to execution, maintenance, and reporting
• Assist in developing consumer driven, product specific strategies
• Create, track, and manage an engaging social media presence across Facebook, Instagram, Pinterest, and YouTube
• Oversee production of original marketing content, including website copy, articles, blog posts, videos, and other materials
• Identify and engage with social media followers, influencers, and encourage user-generated product reviews
• Collaborate with internal teams on content creation, design, development, and product strategy
• Work with Product Development and Customer Service teams to discuss product launches along with best-in-class practices for audience building and engagement
• Stay current on emerging trends within digital marketing
• Create, manage, and implement content/campaign calendars
• Manage, maintain, and grow email subscriber list
• Use data to assess campaign performance and drive decisions, including funnel development and attribution modeling
• Evaluate competitor trends and content distribution activities

Requirements

• 1-2 years of experience in digital marketing, specifically social media, email marketing and/or content creation
• Bachelor's degree in Marketing, Communications, Advertising/Public Relations, or related field
• Experience with updating website content, images, merchandising and promotions
• Ability to think strategically and drive results to grow the business
• Analytical skills to interpret results and adjust campaigns accordingly
• Comfortable using ESPs such as MailChimp
• Demonstrated ability to develop and execute digital marketing strategies
• Excellent written and verbal communication skills
• Must have a natural curiosity and testing mindset with a desire to continually grow
• Fast learner, self-motivated, and strong organizational skills with the ability to prioritize
• Confident interfacing professionally within all levels of the organization

Nice-to-haves

• Familiarity with any or all of the following tools: Google Analytics 4, Tag Manager, Search Console, SEMRush, Screaming Frog, Google Merchant Center, Google Ads
• B2C eCommerce and/or CPG experience
• Involvement with on-site, off-site, and technical SEO website conversion rates
• Keyword research, planning, monitoring, and optimization
• Shopping feed management and optimization
• Paid media campaign coordination

Benefits

• Competitive salary
• Bonus potential
• Full benefits (medical, dental, vision, life insurance)
• HSA
• Generous PTO
• Product discounts
• 401k options