Digital Marketing Specialist

AllSeason Solar & Roofing - New York, NY

Full-time - Entry Level

Onsite - New York, NY

About the position

AllSeason Solar & Roofing is seeking a Marketing Specialist to play a crucial role in developing and executing marketing strategies aimed at attracting potential solar system and roofing buyers. The ideal candidate will be skilled in understanding consumer behavior and generating innovative marketing ideas, with a focus on enhancing the company's reputation and driving growth.

Responsibilities

• Oversee all marketing campaigns for TV, Radio, Direct Mail, Promotional Events, Web Based & Referral Leads
• Direct and plan programs using direct mail, internet advertising, store displays, special events, and social media to increase sales
• Build landing pages and funnels for various area target demographics
• Analyze geofencing around a competitor's location
• Reach out to the target audience through Text Messages, Push Notifications, and PPD Ads
• Analyze conversion rates, CTR, bounce rates, and cost per click
• Create compelling advertising copy
• Code website page variations for split-testing
• Edit landing pages (HTML, CSS, PHP), WordPress themes, banner ads, and email templates on Mailchimp, as well as social media ads for Facebook, Instagram, and Twitter

Requirements

• Minimum 1-2 years of experience designing landing pages
• Familiarity or knowledge of the solar energy industry is a plus
• Experience with Adobe Photoshop or other design platforms
• Intermediate to advanced skills in HTML and CSS
• Proven experience as a marketing specialist or in a similar role
• Thorough understanding of marketing elements including traditional and digital marketing, SEO, social media, and web marketing services
• Strong computer skills, including MS Office and marketing software (Adobe Creative Solutions & CRM)
• Knowledge of web development tools is desirable
• Exceptional communication and writing skills
• A degree in marketing, communications, or equivalent preferred

Benefits

• Health, Prescription, Dental and Vision benefits available
• Paid Holiday, Vacation and PTO days