Collette - Pawtucket, RI
posted about 1 month ago
Collette is seeking a Digital Marketing Specialist to join our Marketing team. This is a hybrid role based at our headquarters in Pawtucket, RI. As the longest-running tour operator in North America, Collette leads the industry in innovation and expertise. The Digital Marketing Specialist will play a crucial role in the implementation and management of paid search ad campaigns, focusing on customer acquisition and retention. The ideal candidate will have hands-on experience executing and optimizing SEM marketing campaigns, contributing to the growth of Collette's digital commerce business. In this role, the Digital Marketing Specialist will support the planning, execution, and optimization of paid search marketing campaigns aimed at generating high-quality leads across both domestic and international markets. The specialist will monitor monthly ad budgets and pacing, ensuring that lead generation and acquisition targets are met. Additionally, the role involves researching and mining search query data to identify new keywords that can be targeted to prospective travelers. The specialist will also assist in creating ad copy and landing page content, coordinating with the in-house Creative team to meet needs and priorities. The position requires compiling data for month-end reporting to identify trends and make recommendations for improvement. Regular analysis of performance metrics and data will be essential to identify areas of opportunity to achieve campaign performance goals. The Digital Marketing Specialist will implement, monitor, and troubleshoot tracking analytics tags across ad platforms, Google Analytics 4, and marketing automation/CRM tools. This role is expected to grow as the digital commerce business continues to expand, making it an exciting opportunity for the right candidate.