Digital Marketing Specialist

Stanley Martin Homes - Reston, VA

Full-time - Mid Level

Hybrid - Reston, VA

Construction of Buildings

About the position

The Digital Marketing Specialist at Stanley Martin Homes will focus on creating, managing, and analyzing digital advertising campaigns across various platforms. This role is essential for driving measurable and impactful marketing performance, ensuring that the company's brand and divisions are effectively represented in the digital space. The specialist will work closely with the Digital Marketing team and report to the Director of Digital Marketing, contributing to the overall success of the company's marketing efforts.

Responsibilities

• Develop, implement and manage 300+ paid search and social media campaigns across Google Ads, Bing Ads, and Meta platforms
• Conduct thorough keyword research and analysis to optimize campaign targeting and bidding strategies
• Facilitate creative ad copy and design creation with Brand & Creative team to maximize click-through rates (CTR) and conversions
• Monitor and adjust campaign performance, including budget allocation, bids and targeting to meet company objectives
• Continuously test and optimize ad creatives, landing pages and campaign structures for better performance
• Stay updated on the latest trends, best practices and algorithm changes in SEM, SEO and paid social advertising
• Use tools such as SEMrush, SurferSEO, Google Search Console to conduct organic keyword research, competitive analysis, site audits, backlink tracking, and review domain ratings etc.
• Analyze campaign performance data to identify trends, insights and opportunities for improvement
• Generate and present regular reporting detailing key performance metrics, campaign results and recommendations for optimization
• Utilize analytics tools like Google Analytics and third-party software to track and measure the effectiveness of marketing campaigns

Requirements

• BS degree in marketing, analytics, economics, and/or a related field
• MBA/master's degree in marketing or analytics is a plus
• 5+ years of digital experience managing PPC campaigns on Google Ads, Bing Ads, LinkedIn and Meta (Facebook/Instagram)
• Digital advertising agency experience a plus
• Robust understanding of SEM paid social media, SEO and digital marketing principles
• Understanding of analytics and tracking tools such as Google Analytics, Google Tag Manager, Search Console and Facebook Pixel
• Strong analytical skills with ability to interpret data, identify trends and make data-driven decisions
• Excellent communicator in both verbal and written formats
• Ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture

Nice-to-haves

• Digital advertising agency experience
• MBA/master's degree in marketing or analytics

Benefits

• Access to competitively priced, high-quality health care options through Aetna, MetLife and VSP
• Employer-paid short-term and long-term disability, basic life and AD&D insurance
• 401(K) plan with up to $5K employer match
• Health Savings Account (HSA)
• 2 weeks of paid parental leave
• Flexible Spending Account (FSA) for dependent care
• 12 weeks of paid maternity leave through Short-Term Disability Plan
• Paid annual subscription to Calm
• Free and low-cost mental health resources and support services through Employee Assistance Program
• Tuition and certification reimbursement
• 15 days of vacation (increases with tenure)
• 6 days of paid sick leave
• No-cost identity theft or travel mishaps coverage
• Discounts on buying a Stanley Martin home and with partners in mortgage and title services
• Advanced pay option through Dayforce Wallet
• Giving Back Program with up to $250 match and 8 hours leave