Digital Marketing Specialist

Full-time - Mid Level

St. Louis, MO

About the position

Jajo seeks a strategic and results-driven Digital Marketing Specialist to join our growing marketing agency! This role is perfect for someone who thrives in a fast-paced, collaborative environment and enjoys crafting innovative digital marketing strategies that drive real business results. As a Digital Marketing Specialist, you’ll be at the forefront of Jajo’s digital marketing efforts, developing, executing, and optimizing multi-channel campaigns for a diverse range of clients. You’ll work closely with our content and creative teams to implement high-impact strategies across paid search, programmatic advertising, social media, SEO, and marketing automation. You’ll also leverage data-driven insights to improve campaign performance and help our clients maximize their return on investment (ROI). This is a full-time remote position.

Responsibilities

• Develop & Optimize Digital Strategies – Plan and execute innovative multi-channel digital marketing campaigns, including programmatic, paid search (Google Ads), paid social (Meta, LinkedIn, etc.), SEO, SEM, email marketing, and lead generation funnels.
• Manage & Monitor Ad Performance – Oversee the execution and day-to-day management of paid campaigns, continuously optimizing performance to improve ROI.
• Audience Targeting & Keyword Research – Conduct in-depth research to build precise target audiences and identify high-value keywords to drive campaign success.
• Data-Driven Decision Making – Track, measure, and analyze campaign performances (ROI, KPIs) using analytics tools to inform optimization strategies.
• Enhance Customer Journeys – Identify conversion and drop-off points, providing insights and strategies to improve the end-to-end user experience.
• Stay Ahead of Trends – Keep up with digital marketing advancements, platforms, and tools, implementing creative strategies for our agency and clients.
• Educate & Advise – Provide thought leadership and strategic recommendations to internal teams and clients, ensuring they leverage the best digital marketing solutions.

Requirements

• Experience – 3-5 years of professional digital marketing experience, preferably in an agency setting.
• Expertise – Proven track record in digital strategies (organic and paid), audience targeting, budgeting, lead generation, data interpretation, and campaign management.
• Technical Skills – Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, SEO, SEM, programmatic advertising, and email marketing.
• Analytics & Tracking – Experience with marketing analytics tools (Google Analytics, Google Tag Manager, etc.), attribution modeling, and conversion tracking.
• Education – Bachelor’s degree in a related field of study.
• Bonus Skills – Relevant certifications (GA4, Google Ads, Meta Blueprint, HubSpot, etc.) are a plus!

Benefits

• Work with a Creative Team – Join a forward-thinking, data-driven agency committed to delivering innovative marketing solutions that make a real impact.
• Remote Flexibility – Skip the traffic and enjoy the best work/life balance.
• Career Growth Opportunities – Develop your skills, take ownership of projects, and advance your career in a fast-growing agency.
• Diverse & Exciting Clients – Work with various industries, expanding your expertise and broadening your experience.