Digital Marketing Specialist

$65,000 - $75,000/Yr

Postnet - Lakewood, CO

Full-time - Entry Level

Remote - Lakewood, CO

Real Estate

About the position

The Digital Marketing Specialist will focus on executing digital marketing strategies to enhance the online presence of the AlphaGraphics and PostNet brands. This role involves managing website content, implementing SEO strategies, executing digital advertising campaigns, and analyzing performance metrics to drive brand awareness and lead generation. The ideal candidate will be a quick learner with a strong understanding of digital marketing tools and techniques, capable of collaborating with various stakeholders to achieve strategic objectives.

Responsibilities

• Conduct in-depth market research to understand target audiences, competition, and industry trends.
• Execute integrated digital marketing campaigns tailored to brand needs.
• Oversee national website content to ensure it is current and user-friendly.
• Utilize basic HTML skills to perform website updates and troubleshoot issues.
• Collaborate with content specialists to integrate messaging across digital channels.
• Conduct keyword research and implement SEO best practices to enhance website visibility.
• Manage online listings and off-site SEO efforts.
• Craft and implement digital advertising campaigns focused on brand awareness and lead generation.
• Monitor ad spend and analyze campaign performance for optimization.
• Interact with stakeholders and franchisees regarding digital marketing programs.
• Utilize analytics tools to track and assess performance of digital marketing efforts.
• Generate reports to evaluate effectiveness of strategies and communicate results.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field.
• Prior experience in digital marketing, web content management, or a related role.
• Basic understanding of HTML for website updates.
• Proficiency in SEO techniques and best practices.
• Demonstrated ability to create and manage digital advertising campaigns.
• Familiarity with web analytics tools like Google Analytics.
• Experience with content management systems (CMS) and website platforms.

Nice-to-haves

• Understanding of small business operations and franchise industry marketing.
• Familiarity with SEMRush, AHrefs, or similar SEO software.
• Certifications in digital marketing or SEO.
• Knowledge of web development and coding languages (e.g., CSS, JavaScript).

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Flexible schedule
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Vision insurance
• Wellness resources