Digital Marketing Specialist

Allegis Group - Owings Mills, MD

Full-time - Mid Level

Owings Mills, MD

10,001+ employees

Administrative and Support Services

About the position

The Digital Marketing Specialist plays a crucial role in developing a local digital marketing model that complements the existing global framework. This position focuses on activating and optimizing web campaigns to create personalized experiences for targeted segments, driving higher engagement aligned with the Americas Marketing Go-To-Market plans. The specialist will collaborate with various teams to ensure campaigns are scalable across the marketing technology stack, ultimately supporting business objectives in the US and Canada.

Responsibilities

• Manage digital web content and campaigns, improving digital experiences for clients and prospects across Institutional websites.
• Prepare content for digital delivery by liaising with stakeholders to understand what content needs to be published or optimized.
• Design and manage campaign pages with a focus on client engagement and conversion opportunities.
• Execute content management tasks using Adobe Experience Manager (AEM) while adhering to SEO guidelines and web best practices.
• Post-publish content by analyzing metrics to improve web experiences and user engagement.
• Partner with the Web Content Team to ensure effective processes for technical requirements and continuity across sites.
• Facilitate ideation sessions and collaborate with design and development teams to enhance capabilities across platforms.
• Support lead lifecycle strategies that generate conversions and client retention across websites.
• Conduct content audits of existing and competitive brands to support business growth.
• Act as a local point of contact for Americas digital initiatives and journeys across all website touchpoints.
• Support content development and optimization ideas in alignment with marketing team members.
• Work with Global Digital Solutions to identify and prioritize enhancements for the business unit.
• Ideate with marketers to create personalized experiences that drive engagement.
• Leverage global best practices while partnering with stakeholders to grow capabilities in the Americas region.
• Collaborate with web specialists and managers to optimize experiences and marketing results.
• Suggest design enhancements for marketing campaigns and unique user experiences.
• Provide knowledge sharing and training to local marketers and stakeholders.

Requirements

• Bachelor's degree or equivalent combination of education and relevant experience.
• 5+ years of relevant work experience in website design, content management, and user experience best practices.
• Proficiency in Adobe Experience Manager (AEM), SiteCore, and/or Drupal as a CMS.
• Understanding of HTML, CSS, responsive design, and ADA accessibility tools.
• Excellent communication, writing, editing, and project management skills.
• Mix of technical, creative, and marketing skills.
• Analytical ability with a good understanding of SEO and web analytics.
• Comfortable presenting ideas to stakeholders and advocating for the user.
• Highly organized and proficient at managing requirements and deadlines independently.
• Collaborative approach to working with global partners and distributed teams.
• Proven experience in stakeholder management.
• Keen to identify and drive process improvements.

Nice-to-haves

• Ability to ideate and think strategically about content management and personalization.
• Content strategy experience, including content auditing and analysis.
• Experience in financial services, preferably asset management.

Benefits

• Equal opportunity employer
• Access to artificial intelligence language tools for job description enhancement