Digital Marketing Specialist

Lamb Labor Services - Cold Spring, MN

Full-time - Entry Level

Cold Spring, MN

Administrative and Support Services

About the position

The Digital Marketing Specialist at LAMB Labor Services is responsible for enhancing the company's online presence and lead generation through effective marketing strategies. This role focuses on leveraging marketing technology, optimizing processes, and collaborating with sales teams to improve CRM usage and marketing automation.

Responsibilities

• Manage and optimize marketing automation and CRM efforts.
• Create engaging content for various marketing channels.
• Develop landing pages, forms, and workflows in HubSpot to improve user experience and conversions.
• Design email marketing campaigns to nurture leads and promote products.
• Collaborate with sales teams and provide CRM training.
• Measure and report key marketing KPIs and manage external partnerships when needed.

Requirements

• Bachelor's degree in Marketing or related field, or equivalent experience.
• 2+ years of experience in marketing.
• Proficient with marketing automation, CRM, and data analysis.
• Strong communication skills and a self-starter mentality with a creative, analytical approach.