Digital Marketing Specialist

$45,000 - $60,000/Yr

Cottage Inn Pizza Corp. - Ann Arbor, MI

Full-time - Mid Level

Ann Arbor, MI

Food Services and Drinking Places

About the position

We are seeking a creative and results-driven Digital Marketer to join our dynamic team. The ideal candidate will have a strong understanding of digital marketing strategies, including e-commerce, performance marketing, and social media management. This role requires a blend of analytical skills and creativity to optimize our online presence and drive engagement across various platforms.

Responsibilities

• Develop and implement effective digital marketing strategies to enhance brand awareness and drive traffic to our website.
• Manage e-commerce platforms, ensuring optimal product listings and user experience.
• Execute performance marketing campaigns across various channels, including Google Ads and social media platforms.
• Conduct thorough analytics to measure the effectiveness of campaigns and make data-driven decisions for optimization.
• Create engaging content for social media channels, managing posts, interactions, and community engagement.
• Utilize HTML and JavaScript skills to optimize website content and improve user experience.
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
• Stay updated on industry trends, tools, and best practices in digital marketing.

Requirements

• Proven experience in digital marketing with a focus on e-commerce and performance marketing.
• Strong knowledge of social media marketing and management strategies.
• Proficiency in analytics tools to track campaign performance and user behavior.
• Familiarity with conversion optimization techniques to enhance user engagement.
• Experience with advertising platforms such as Google Ads is essential.
• Basic understanding of HTML and JavaScript is preferred but not mandatory.
• Excellent communication skills, both written and verbal, with the ability to work collaboratively in a team environment.
• A passion for staying ahead of digital marketing trends and technologies.

Benefits

• Flexible schedule
• Health insurance
• Paid time off