Digital Marketing Specialist

$60,000 - $85,000/Yr

Drug Hunter - Portland, OR

Full-time - Mid Level

Remote - Portland, OR

About the position

The Digital Marketing Specialist at Drug Hunter is a key role focused on driving digital growth marketing and product marketing efforts for a B2B subscription knowledge base serving biotech and pharma R&D scientists. This fully remote position emphasizes collaboration with internal PhD scientists to create impactful marketing strategies across various channels, including email, social media, and webinars, to support the company's rapid expansion and enhance its market presence.

Responsibilities

• Create and maintain regular email newsletters to customers, prospects, and event attendees, partnering with internal scientists on needed content.
• Create and maintain paid and organic social media campaigns on LinkedIn, Twitter, and Instagram/Facebook, partnering with internal scientists on needed content.
• Create and maintain web content including landing pages on drughunter.com, partnering with internal scientists and engineers on content and development.
• Maintain online webinar series, YouTube channel, and video content derived from presentations and content made by internal scientists.
• Maintain paid search engine marketing and guide internal scientists and content creators on search engine optimization and keywords based on analysis.
• Report on marketing metrics across channels to leadership and the content team to guide commercial, product development, and content efforts.
• Prepare sales & marketing assets and collateral in partnership with internal scientists and designer for content, messaging, and graphics.
• Create and maintain product marketing campaigns to announce & launch new features and drive usage of existing features.
• Organize contact and account lists and data by segment and other properties identified to be important in driving conversion.
• Optimize conversion rates on various marketing tactics, including outbound messaging by sales team members.
• Develop and execute on marketing funnel, identifying key nodes for improvement and deploying changes and assessing improvements through A/B testing.
• Implement and manage processes to identify target accounts and route leads to sales.

Requirements

• Bachelor's degree in a relevant field.
• 5+ years of hands-on working experience in relevant marketing functions, ideally in start-up organizations.
• Hands-on expert in HubSpot and LinkedIn.
• Excellent written communication skills and basic graphic design skills.
• Strong analytical skills and data-driven thinking.

Nice-to-haves

• Experience in the pharmaceutical industry or scientific background.

Benefits

• Paid parental leave
• Health insurance
• Dental insurance
• Flexible spending account
• Vision insurance
• 401(k) matching
• Life insurance
• Home office set up stipend for remote employees
• Learning and development support
• Generous and flexible vacation