Digital Marketing Specialist

$45,760 - $45,760/Yr

Aquafix - Madison, WI

Full-time - Entry Level

Madison, WI

Merchant Wholesalers, Nondurable Goods

About the position

Aquafix, Inc. is seeking a dynamic Digital Marketing Specialist to enhance its online presence and engage the community effectively. This role involves managing and growing social media profiles, creating engaging content, and launching optimized online ads to increase brand awareness. The ideal candidate will have a passion for environmental sustainability and a knack for creative content creation, working both autonomously and collaboratively in a supportive environment.

Responsibilities

• Launch optimized online ads through Google Ads and Facebook to increase company and brand awareness.
• Maintain ongoing promotion through social media accounts including YouTube, Facebook, LinkedIn, and Twitter.
• Create, curate, and manage all published content (images, video, written) to engage audience segments and lead to measurable action.
• Monitor, listen, and respond to users in a 'Social' way while cultivating leads and sales.
• Develop and moderate webinars and video events by communicating and planning.
• Prepare online newsletters and promotional emails.
• Compose mass emails with the technical service team.
• Design visually appealing graphics for social media posts, email templates, and website banners.
• Create new webpages and updates using WordPress, HTML, and other skills.
• Monitor website direct chat, answering and filtering questions as needed.

Requirements

• Bachelor's degree in marketing, communications, new media, or a relevant field.
• Self-motivated with strengths in time management, organization, and attention to detail.
• Ability to handle multiple tasks simultaneously and meet deadlines.
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
• Proficiency with SEO and WordPress.
• Intermediate computer skills required, experience with MailChimp and Microsoft Office (Word, Excel, PowerPoint).
• Proven ability to understand business ideas at both high and detailed levels and interpret them into actionable items.
• Must be a team player with a positive attitude.

Nice-to-haves

• Portfolio or online site available to review previous work.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Tuition reimbursement
• Paid time off
• Parental leave
• Vision insurance
• 401(k) matching
• Flexible schedule
• Life insurance