Digital Marketing Specialist

Firemon - Remote, OR

Full-time - Entry Level

Remote, OR

Publishing Industries

About the position

FireMon is seeking a Digital Marketing Specialist to join the Demand Generation team on a contract basis. This role focuses on executing digital marketing programs, managing the company's website, and enhancing social media marketing efforts. The specialist will collaborate with various teams to create engaging content and track performance metrics to optimize marketing strategies.

Responsibilities

• Support in the execution of digital marketing programs including SEO, paid media, and social media marketing.
• Collaborate with ABM and campaign marketing managers in executing digital marketing programs.
• Work with content and design teams to produce engaging and relevant digital content for web and social media.
• Manage the company's website and updates via WordPress CMS.
• Assist in the website migration project.
• Track and report on digital marketing performance metrics and KPIs.
• Manage the company's social media profiles and presence, engaging with the community and fostering customer relationships.

Requirements

• Bachelor's degree in marketing, business, or a similar field of study.
• 1-2 years of experience executing digital marketing programs.
• Experience with WordPress or web content management systems.
• Experience with Google Analytics (G4) and Google Marketing Platform.
• Analytical and data-driven mindset.
• Ability to operate and thrive in a fast-paced environment.
• Up to date with the latest trends and best practices in digital marketing and measurement.

Nice-to-haves

• Experience with LinkedIn advertising platform.
• Adobe Marketing Cloud, Marketo, and Salesforce experience.