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Digital Marketing Specialist
3Si Security Systems - Malvern, PA
posted about 2 months ago
About the position
The Digital Marketing Specialist at 3SI Security Systems plays a crucial role in enhancing the company's digital presence and driving marketing success. This position involves managing the company website, implementing SEO strategies, overseeing paid advertising campaigns, and analyzing performance metrics to optimize digital marketing efforts. The ideal candidate will be proactive, detail-oriented, and focused on increasing website traffic and user engagement while aligning content with business goals.
Responsibilities
- Manage and optimize the company website, ensuring it is updated and functional.
- Develop and execute a strategic content plan aligned with SEO best practices.
- Implement on-page and off-page SEO strategies to improve organic search rankings.
- Manage paid advertising campaigns across various platforms, including Google Ads and social media.
- Utilize Google Analytics to track performance metrics and provide data-driven recommendations.
- Collaborate with product and sales teams to integrate relevant content into the website.
- Stay updated with the latest trends in digital marketing and user experience best practices.
Requirements
- Bachelor's degree in Marketing, Digital Marketing, or a related field.
- 4 or more years of experience in digital marketing or website management.
- Proficiency in Google Analytics, Google Ads, and SEO tools like SEMrush or Moz.
- Experience with content management systems, particularly WordPress.
- Strong understanding of paid media strategies, including PPC and retargeting campaigns.
- Excellent analytical, communication, and problem-solving skills.
Nice-to-haves
- Experience in a hybrid work environment.
- Familiarity with the security industry or related fields.
Benefits
- Competitive salary range of $60,000 - $70,000 per year.
- Opportunities for training and professional growth.
- Hybrid work model with 1 day in the office in Malvern, PA.
- Comprehensive benefits package.
