Digital Marketing Specialist

$62,000 - $99,000/Yr

Xylem - Tewksbury, MA

Full-time - Entry Level

Tewksbury, MA

10,001+ employees

Computer and Electronic Product Manufacturing

About the position

Xylem is a leading global water technology company dedicated to solving the world's most challenging water issues. We are currently seeking a Digital Marketing Specialist to join our team. This role is pivotal in assisting with various digital marketing activities, with a primary focus on email creation, marketing automation support, and data analytics. The ideal candidate will possess a strong understanding of digital marketing concepts, trends, and best practices, along with a willingness to experiment with new technologies and marketing methods. The position can be based in a hybrid model or at one of our offices, reporting directly to the Global Digital Marketing Automation Manager. As a Digital Marketing Specialist, you will be well-versed in all aspects of digital marketing, including SEO, content strategy, web design and development, PPC, social media, and email marketing using platforms like Marketo. Your responsibilities will include a heavy focus on email marketing activities, which encompass building email lists, creating and optimizing emails for conversion, and adjusting email marketing strategies based on analytics. You will collaborate with various marketing teams to continuously test and improve campaign creative, copy, and audience targeting to ensure optimal campaign performance. In addition to email marketing, you will support marketing and lead generation strategies aimed at improving sales for both new and existing products. This includes assisting with the creation and copywriting of digital content such as web pages, blogs, infographics, videos, and social media posts. You will also be responsible for managing, measuring, and optimizing campaigns to meet established KPIs while staying up-to-date with the XA Martech stack to assist in its effective use.

Responsibilities

• Assist in various digital marketing activities with a primary focus on email creation and marketing automation support.
• Build email lists and create optimized emails for conversion.
• Define and adjust email marketing plans and strategies based on analytics.
• Collaborate with marketing teams to test and improve campaign creative, copy, and audience targeting.
• Support marketing and lead generation strategies to improve sales for new and existing products.
• Create and copywrite digital content such as web pages, blogs, infographics, videos, and social media posts.
• Manage, measure, and optimize campaigns to meet established KPIs.
• Stay up-to-date with XA Martech stack and assist in its use.

Requirements

• Minimum of 2 years of experience in digital marketing, with at least 1 year focused on email marketing using tools such as Marketo or Eloqua.
• Four-year college degree in Marketing, Communications, Digital Media, or a relevant field.
• Excellent interpersonal, oral, and written communication skills.
• Experience with content marketing and management.
• Ability to work effectively with a high level of autonomy and minimal direct oversight.
• Creative problem solver with good judgment.

Nice-to-haves

• Ability to perform as both a strategic thinker and tactical planner.
• Demonstrated experience and expertise in Adobe Creative Suite and Marketo.
• Experience with Google AdWords and Google Tag Manager.
• Marketo Certified.
• Fluent in HTML.
• Thorough understanding of optimization techniques for email and web pages.

Benefits

• Medical, Dental, Vision plans
• 401(k) with company contribution
• Paid time off
• Paid parental leave
• Tuition reimbursement