Digital Marketing Specialist

$65,000 - $75,000/Yr

Sterling Engineering - Wood Dale, IL

Full-time - Mid Level

Wood Dale, IL

Professional, Scientific, and Technical Services

About the position

The Digital Marketing Specialist position at Sterling Engineering, Inc. is a direct hire opportunity located in Wood Dale, IL, offering a competitive salary range of $65,000 to $75,000 per year. This role is pivotal in creating and managing engaging content across various social media platforms, developing both digital and print publications, and ensuring consistent branding across all company materials. The specialist will be responsible for maintaining the internal company website, assisting with various marketing initiatives, and organizing company events. The ideal candidate will possess a strong proficiency in graphic design, particularly with Adobe Creative Cloud, and have a solid background in content creation and social media management. This position requires a creative individual who can effectively communicate the company's brand message and engage with the audience through compelling content. The role also involves collaborating with the marketing team to support various initiatives and contribute to the overall marketing strategy of the company. In addition to content creation, the Digital Marketing Specialist will develop and maintain a social media calendar, create and schedule posts, and engage with followers to foster a growing online community. The specialist will also be tasked with writing and designing content for blogs, emails, and case studies that align with the company's content strategy and SEO goals, while adhering to brand guidelines. Furthermore, the role includes assisting in the creation of digital and print materials such as catalogs, manuals, brochures, and various company documents, ensuring all internal communications are consistent with the company's branding.

Responsibilities

• Develop and maintain a social media calendar.
• Create and schedule posts, and engage with followers to build and grow our social media community.
• Write and design compelling content for blogs, emails, and case studies that align with our content strategy and SEO goals, adhering to brand guidelines.
• Help create digital and print materials like catalogs, manuals, and brochures.
• Design and update various company materials including instruction manuals, forms, presentations, signage, digital boards, and labels.
• Assist in creating video content and motion graphics.
• Ensure all internal communications align with company brand guidelines.
• Regularly update the internal company website.
• Support the marketing team and contribute to various marketing initiatives as needed.
• Help organize and coordinate company events.

Requirements

• Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.
• Proven ability to create engaging content for blogs, social media, websites, and other digital platforms.
• Proficiency in Adobe Creative Cloud (InDesign, Photoshop, Illustrator).
• Experience managing social media accounts, with knowledge of platform-specific strategies to boost engagement and generate leads.
• 2-3 years of experience in a similar role.