Digital Marketing Specialist

Pak-Rite - Milwaukee, WI

Full-time - Entry Level

Milwaukee, WI

Wood Product Manufacturing

About the position

The role of the Marketing Specialist at UFP Industries is designed for individuals who are self-starters with an innovative mindset. This position involves conducting thorough market research, contributing to product development, analyzing new product opportunities, and assisting in the coordination of marketing and product development processes. The Marketing Specialist will work under general direction, exercising discretion and judgment regarding work priorities on a regular basis. A certain degree of creativity is expected, as the company is always looking for opportunities to set itself apart from competitors. In this role, the Marketing Specialist will develop a comprehensive knowledge of company products and procedures through on-the-job training activities. The position requires cross-training between operations and sales, allowing for a well-rounded understanding of the business. The Marketing Specialist will attend and successfully complete all assigned training sessions, interact with various departments and plants to gain a stronger understanding of existing products, and contribute to the goals for new products. Additionally, the role involves preparing various reports as required and performing other duties as needed to support the marketing team and overall company objectives.

Responsibilities

• Conduct market research to identify new product opportunities.
• Contribute to product development initiatives.
• Analyze potential new products and their market viability.
• Assist in coordinating the marketing and product development processes.
• Develop comprehensive knowledge of company products and procedures through training.
• Cross-train between operations and sales departments.
• Prepare various reports as required by management.
• Interact with other departments to understand existing products and goals for new products.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in business or marketing, or equivalent work experience.
• Working knowledge of Microsoft Office including Excel, Word, and Outlook.
• Proficiency in the English language in reading, writing, and speaking.
• Ability to interact successfully with all organizational levels and the public.
• Demonstrated proficiency in managing multiple tasks and meeting deadlines.
• Proficiency in general telephone and office etiquette and legible handwriting.
• Ability to be mobile in the work environment and travel as required.
• Demonstrated ability to develop and maintain strong customer relationships.
• Ability to apply business math to manufacturing processes.