Digital Marketing Specialist

Ll Global - Windsor, CT

Full-time - Entry Level

Remote - Windsor, CT

501-1,000 employees

About the position

The Digital Marketing Specialist at LL Global, Inc. will play a crucial role in the Digital Member Engagement team within the Marketing & Communications division. This position involves managing and collaborating on various marketing initiatives, including campaign development, execution, and customer relationship management. The ideal candidate will possess broad marketing skills, be creative, and thrive in a fast-paced environment, contributing to the advancement of the financial services industry through effective digital marketing strategies.

Responsibilities

• Build, manage, and maintain email marketing campaigns and templates with a focus on responsive designs, personalization, and automation.
• Support audience development efforts for marketing by nurturing targeted contact lists in Salesforce Account Engagement (Pardot).
• Conduct data grooming in Salesforce to optimize contact information and member demographics.
• Develop segmented lists based on engagement behaviors and constituency with prospects.
• Collaborate with Marketing Specialists and Segmentation Specialists to execute creative email campaigns.
• Minimize list decay and unsubscribes while increasing productivity of email campaigns.
• Collect data, provide analysis, and identify trends to support marketing recommendations.
• Aggregate and evaluate data related to marketing activities, programs, campaigns, and tactics.
• Coordinate with key stakeholders and internal business partners to understand their needs.
• Design and deliver web pages through layout, branding, and functionality, demonstrating contemporary web-design trends.
• Create and deliver effective marketing promotions, e-newsletters, targeted landing pages, and sales tools.

Requirements

• Bachelor's degree; marketing or business degree preferred.
• 1-3 years' work experience in a marketing position required.
• Experience working with CRM platforms (Salesforce preferred).
• Proficiency with digital marketing and email marketing platforms (e.g., Salesforce Account Engagement, Exact Target, Constant Contact).
• Experience with content management systems; working knowledge of HTML and CSS for web and email design.
• Ability to respond to frequently changing business needs and exhibit a curious and creative mindset.
• Highly motivated, proactive, and resourceful with effective cross-functional team interaction.
• Strong communication skills to work effectively with internal partners and clients.

Nice-to-haves

• Experience with web design and contemporary web-design trends.
• Familiarity with data analysis and metrics reporting.

Benefits

• Flexible hybrid schedule options (in-office or remote).
• Full benefits package starting on day one.