Digital Marketing Specialist

$70,000 - $85,000/Yr

Industrial Metal Supply - Phoenix, AZ

Full-time - Mid Level

Phoenix, AZ

Merchant Wholesalers, Durable Goods

About the position

The Digital Marketing Specialist at Industrial Metal Supply will play a crucial role in enhancing the company's brand awareness and customer experience across various digital platforms. This position involves developing and executing digital content marketing campaigns, collaborating with stakeholders, and driving marketing efficiencies through data-driven strategies. The specialist will be responsible for planning and executing marketing communications that align with the company's objectives, focusing on SEO, social media, and content creation.

Responsibilities

• Plan and execute digital marketing communications that support the company brand and marketing strategy.
• Collaborate closely with the Marketing Manager to create targeted strategies for customer journey evolution and segmentation.
• Execute global and local campaigns in collaboration with regional sales and business units.
• Champion campaign performance, KPIs, and reporting to drive marketing efficiencies and effectiveness.
• Provide inputs on the regional digital customer journey and content mapping for paid media activation.
• Drive digital marketing experimentation, A/B testing, and innovation.
• Collaborate with corporate digital strategy and insights team to deploy strategic plans and deliver defined KPIs.
• Support media planning with input on budget and new platforms to increase efficiencies.
• Regularly report on digital marketing efforts and performance to stakeholders.
• Create content including graphics, copywriting, and video, or work with agencies to achieve the same.

Requirements

• 5+ years of experience developing and managing digital marketing campaigns.
• Experience in planning and executing multi-channel marketing campaigns.
• Knowledge of Paid Social, SEO & SEM strategies, tactics, and measurement.
• Experience with online monitoring and tracking tools, including Google Analytics.
• Familiarity with Salesforce Marketing Cloud or similar CRM for email campaigns and customer journeys.
• Proficiency in design tools such as Canva for creating marketing materials.
• Experience with SEO platforms like BrightEdge or similar.
• Strong problem-solving skills and ability to implement changes rapidly.
• Excellent oral and written communication skills.
• Strong organizational and time management skills.

Nice-to-haves

• Experience in building materials, industrial product, or distribution.
• Marketing Agency background or experience managing an agency.
• Experience organizing and coordinating events such as trade shows and customer appreciation days.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Opportunities for advancement
• Paid sick time
• Vacation time that grows with years at IMS
• Employee Incentives Programs (i.e., bonuses)
• Training and Advancement Opportunities
• Paid College Courses
• Competitive Pay with Unlimited Growth Potential